AI is transforming Google Search by delivering concise, AI-generated summaries and personalized results that reduce the need for users to click through to individual websites, fundamentally changing how information is accessed and consumed. This shift requires marketers to prioritize high-quality, authoritative content and structured data to remain visible, as AI-driven algorithms increasingly focus on relevance, user intent, and trustworthiness.

Recognizing and addressing gaps in strategic marketing leadership is crucial for driving business growth, aligning teams, and ensuring marketing efforts deliver measurable results. Key warning signs include stagnant growth, unclear goals, poor ROI, misaligned messaging, outdated tactics, and ineffective cross-department collaboration, all of which can be mitigated by strong leadership focused on data-driven strategy, clear communication, and innovation.

AI has accelerated content creation but also led to a flood of repetitive, generic material that risks audience disengagement; the key to avoiding AI fatigue is to use AI as a supportive tool while emphasizing originality, authenticity, and human insight. By blending AI’s efficiency with personal perspective and thoughtful editing, writers can produce distinctive, valuable content that truly connects with readers.

Small businesses can effectively leverage influencer marketing by partnering with micro and nano-influencers whose audiences closely match their target customers, focusing on authentic collaborations that drive engagement and measurable results. Clear goal-setting, transparent communication, and ongoing performance tracking are key to maximizing ROI and building lasting brand trust through influencer campaigns.

Employee-generated content (EGC) offers authentic, relatable insights into company culture and daily work life, building trust and credibility that traditional marketing often lacks. By encouraging employees to share their experiences, organizations can boost brand awareness, enhance employer branding, and foster stronger employee engagement and advocacy.

Choosing the right attribution model is essential for accurately understanding which marketing efforts drive conversions and optimizing budget allocation, with the best model depending on factors like sales cycle length, marketing complexity, and data capabilities. While simpler models like first-touch or last-touch suit straightforward journeys, multi-touch and data-driven models provide deeper insights for complex buying processes, enabling businesses to align marketing strategies with their specific goals and customer behaviors.

Social commerce enables businesses to sell products directly within social media platforms, blending seamless shopping features with social engagement to create a faster, more interactive buying experience. By leveraging tools like shoppable posts, in-app checkouts, and user-generated content across platforms such as Instagram, Facebook, TikTok, and Pinterest, brands can boost sales, enhance customer trust, and meet consumers where they spend their time online.

Brand loyalty stems from building trust, shared values, and emotional connections through consistent value, reliable service, and honest communication, leading customers to choose a brand repeatedly despite alternatives. By focusing on personalized experiences, strong customer service, loyalty programs, and a distinctive brand identity, businesses can transform first-time buyers into lifelong advocates.

Performance marketing is a results-focused digital strategy where advertisers pay only for specific, measurable actions like clicks, leads, or sales, enabling precise tracking, real-time optimization, and efficient budget allocation. By leveraging channels such as affiliate marketing, paid search, and social media ads, businesses can drive cost-effective growth with transparent ROI and data-driven decision-making.

Startups can achieve meaningful growth by focusing on understanding their target audience, crafting clear messaging, and leveraging cost-effective digital marketing channels while consistently measuring and adjusting their strategies. Building a strong brand identity, optimizing online presence, and prioritizing data-driven decisions enable startups to maximize limited resources and stand out in competitive markets.

Choosing the right marketing agency is crucial for business growth and visibility, as it provides access to specialized expertise and tailored strategies that align with specific goals. Evaluating an agency’s experience, services, pricing models, and ability to deliver data-driven results ensures effective collaboration and maximizes marketing investment.

Growth-stage companies often face marketing challenges that exceed their current resources but aren’t yet ready to hire a full-time executive. A fractional CMO provides flexible, senior marketing leadership and strategic expertise tailored to a company’s unique needs—delivering cost-effective guidance that accelerates growth, sharpens brand positioning, and aligns marketing efforts with business goals. This model enables businesses to quickly address gaps, implement proven strategies, and scale with confidence while maintaining financial flexibility.

Effective B2C branding hinges on creating a unique and consistent brand identity that tells an authentic story, engages customers across multiple channels, and delivers personalized experiences to build long-term loyalty. By understanding their audience deeply, adapting to shifting preferences, and differentiating through clear values and compelling communication, brands can thrive in competitive, fast-paced consumer markets.

As an entrepreneur, mom, and all-around busy human, I know how easy it is to get swept up in the chaos of ideas, trends, and endless to-do lists. But if there’s one thing I’ve learned, it’s that true progress—whether personal or professional—comes from showing up consistently. So, here’s my take on why consistent is my word of the year and how I’m embracing it in 2025.

In Part 1 of Building out a 2025 Marketing Strategy I walked through three things to consider as you start to build out what your marketing plans for next year are going to look like — embracing data-driven decision making, focusing on personalization, and integrating omnichannel marketing. In today’s post I am using talking a little more about content and the tech you can leverage to make that part of your strategy not only stand out to your audience but more efficient to manage for your business.

Okay, I get it. We have over two months left in the year and as I write this the Ontario weather is sunny and warm… so how dare I start talking about next year. But… hear me out. I see this over and over where brands wait until December before they realize they have no plans in place for Q1 and have not thought through how advertising and marketing budgets will be used. As we approach 2025, businesses must adapt their marketing strategies to stay competitive in an ever-evolving landscape. Today’s post is part one of two… the essential tactics to consider when crafting your marketing approach for 2025.

One of the most rewarding partnerships is that of a mentor and mentee. This dynamic not only fosters personal and professional growth but can also enrich workplace culture. Whether you’re considering becoming a mentor, seeking a mentor, or navigating the relationship as either party, understanding the value of this connection can lead to profound benefits.

This blog is dedicated to the people who help others find their way, offering advice, guidance and unmatched leadership. However, not all ‘mentors’ are there to do what they seek out to do, or promise. This blog is also dedicated to those who should perhaps reconsider their decision to mentor another.

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage consumers and expand their online presence. One of the most effective strategies gaining traction is the use of threads—conversations or discussions that unfold over time on social media platforms. In this blog post, we’ll explore how threads can be leveraged to grow your online consumer base, enhance engagement, and build a loyal community around your brand.

In today’s digital landscape, social commerce has emerged as a game-changer for brands looking to connect with consumers in new and engaging ways. With the rise of platforms like Instagram, Facebook, and TikTok, businesses can now sell directly to their audience where they spend most of their time. If you're looking to develop and launch a flawless social commerce strategy, here’s a quick guide to get you started. 

In a world that often highlights challenges and negativity, it’s refreshing to focus on the emerging trends that are shaping our society and influencing our daily lives. From sustainability to mental health awareness, these positive movements are not just fleeting fads; they represent a shift in the values and priorities of our customers. Here are some recent insights to consider as you get ready to build out your 2025 content strategy.