What is a Fractional CMO Roadmap?

It’s a strategic marketing plan designed to help growth-stage brands align their marketing efforts, prioritize initiatives, and create a clear path to scaling efficiently.

How can this roadmap help my business grow?

The roadmap identifies gaps, optimizes marketing strategies, and provides actionable recommendations. It ensures your campaigns, teams, and resources are focused on high-impact growth.

Who benefits the most from this roadmap?

Startups, scaling companies, and executive teams that need clear marketing direction, improved execution, and expert guidance without hiring a full-time CMO.

What deliverables are included?

Typical deliverables include a marketing audit, growth strategy framework, channel recommendations, audience insights, KPI alignment, and prioritized action steps.

How long does the process take?

Depending on business size, most roadmap engagements are completed in 4–6 weeks, allowing for thorough analysis and a well-structured growth plan.

Can I get support after the roadmap is delivered?

Yes. After the roadmap, you can choose additional fractional leadership or execution support to implement the strategy and ensure measurable results.

Let’s Partner.

Let's figure out if we're
the right fit.

This isn't a sales call. It's a 30-minute conversation to understand where your marketing is right now, what's getting in the way, and whether working together makes sense — for both of us.

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Claim Your Roadmap Discovery Call

What happens on the call.

You share where you're at

We start with your business — stage, goals, and what's feeling stuck or unclear in your marketing right now. No prep needed; just come as you are.

I share what I’m seeing

Based on what you share, I'll give you an honest perspective on what I think is going on and where the highest-leverage opportunities are — even if we don't end up working together.

We talk about what’s possible + next steps

If there's a fit, I'll walk you through which offering makes sense for your situation and what next steps look like. If there isn't, I'll tell you that too.

Whether we work together or not, you'll leave the call with a clearer picture of what your marketing needs and where to focus first.

Who this is - and isn’t - for.

Who this is for: We work best with growth-stage companies that are ready to invest seriously in marketing — especially founders who need to hand off marketing leadership and teams that have execution in place but lack a clear strategy. If you're looking for a senior partner, not just a vendor, you're in the right place.

Who this isn't for: We're not the right fit for businesses shopping for the cheapest option available, or for companies that aren't yet in a position to act on strategy.

15+

years in marketing leadership

$40M

ARR growth contributed

$10M

in annual marketing budgets managed

150+

brands led globally

“Thinking of hiring Becca? Do it. Becca understands how to push the envelope without sacrificing diplomacy and she knows her stuff. A great writer, a hard worker through and through, a class act, and a joy to be around … She excels at social. She knows the decorum, urgency, and standard. If you give her the ball, she'll run for the touchdown, spike it, dance hard, and high five your father-in-law in the stands.”

— David B.

“Rebecca is a strong leader and a strategic thinker. She has an exceptional ability to work with executive leaderships teams to meet campaign and company growth goals. She shows strong content insight and understanding of our product launches, drove strong organic demand-side interest through our podcast, led trade-show appearances, and delivered results to our BOD. In addition to her marketing acumen, Rebecca has a natural ability to communicate and establish trust with everyone she works with.”

— Adam E.

Expeflow

Beacon HR

CircuitIQ

DOZR.com

Anne Mulaire

Perceptful.AI

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Let’s work together.

Claim your marketing roadmap discovery call with Becca. Fill out the form below to get started.

Let's figure out if we'rethe right fit.