About Becca

With 15 years of scaling growth marketing operations, I now serve as a fractional CMO — helping CEOs and leadership teams unify strategy, operations and performance.

I‘m a gritty, results-driven entrepreneur and marketing executive with seasoned experience in growth marketing, demand generation, brand building, strategy and leadership. I help founders and executives get their marketing aligned, accountable, executed, and actually driving growth — without the cost or commitment of a full-time CMO.

Our boutique agency Kindle & Slate supports clients as their out-of-home marketing team, executing full funnel performance and growth marketing campaigns. We take your customer journey and build out the appropriate touch points throughout that journey to nurture and convert your audience. Think paid advertising (search, social), email flows, conversion optimization, SEO/content, landing page optimization and A/B testing.

I've worn many hats including Fractional CMO, Senior Digital Marketing Manager, VP Marketing, and Head of Demand Generation… and I get it. I understand the challenges in building loyalty, in driving conversions, in nurturing customers effectively, in differentiating your brand.

I started my career working with large global brands and have also led start-ups to grow into successful, thriving, profitable companies. My formal education includes a MA in Communications and Technology, and the Stanford LEAD Executive Business Program.

Most of my clients bring me into their business projects to strategize, lead and unify all marketing functions (demand, product, creative, content, PR, digital, channel and business development) to drive results in audience engagement, revenue generation, client retention and brand growth.

As much as I believe in the value of storytelling, my approach to marketing comes with a data-driven eye. My background in design thinking has helped me to understand the rapidly changing digital landscape and this has shaped my approach to marketing as human-centric and data-driven.

On a personal note - I'm a bookworm, have managed a personal blog for 15 years, love to travel, am a mom to an amazing little boy, and embrace health & wellness as a regular part of my everyday life.