Marketing Talks that Skip the Fluff.

I've managed $10M in budget, contributed $40M+ to ARR, and worked with 150+ brands. On stage, I bring the same thing I bring to a boardroom: straight talk about what actually moves the needle — not the dashboard.

About Becca Grieb

Becca Grieb is a Fractional CMO and growth marketing consultant who has managed $10M in marketing budget, contributed $40M+ to ARR growth, and worked with 150+ brands across North America. With 15+ years spanning global brands and growth-stage startups, she helps leaders connect marketing to revenue — not just activity. An award-winning communicator with an MA in Communications & Technology and a Stanford LEAD Executive Business Program credential, Becca speaks with the candor of an operator who's actually done the work. Audiences leave with clear priorities, real frameworks, and zero fluff.

Themes

Marketing That Ties Back to Revenue — How to stop measuring activity and start proving worth, the metrics that matter, and building systems that move the business.
Fractional & Modern Marketing Leadership — What senior marketing leadership looks like for growth-stage companies that aren't ready for a full-time CMO.
Brand Building for SaaS, eCommerce & Service Brands — Telling an authentic story consistently across channels to build long-term loyalty.
Strategy Meets Execution — Why the plan can't die in a slide deck, and how to actually ship.
Demand Generation & Growth — Practical, field-tested approaches to scaling marketing without burning budget.