What gets me out of bed in the morning? It’s telling authentic brand stories and driving results through strategic performance marketing initiatives. Its working with good people. It’s the way technical and creative strategies come together to drive business growth. It’s driving change and seeing results. It’s showing up even when I can’t always control the outcome.

Every brand I work with has a unique story — but the goal is always the same: build marketing systems that create measurable, sustainable growth.

As a Fractional CMO and growth strategist, I’ve led marketing transformations for startups, scaling DTC brands, and established organizations ready to modernize their marketing. From refining brand positioning and go-to-market strategies to building performance frameworks and teams, I focus on outcomes that move the business forward.

The work you’ll see here is a small snapshot that represents a mix of my direct leadership engagements and collaborations with Kindle & Slate, where strategy meets execution.

This isn’t just about campaigns — it’s about building marketing engines that scale.