Hey there! I’m Becca.
Over ten years ago I started a blog which eventually grew into beccagrieb.com. I have written over 400 blogs and have over 20,000 monthly website visitors.
So who am I? My name is Rebecca Grieb, but everyone calls me Becca. I’m a marketing communications expert with 10+ years of experience in the industry. I specialize in public relations and digital marketing, and have worked with a variety of brands across various industries including technology, health and wellness, food and beverage, and fashion. I’m passionate about storytelling as I believe that behind every great company is a solid brand, and behind that brand is an incredible story waiting to be told.
I have spent the last decade working to understand how people use digital tools to consume information and make decisions. I specialize in digital marketing and public relations.
The pieces of paper hanging on my wall include a BA from Wilfrid Laurier University, a Graduate Certificate in Corporate Communications and Public Relations from Fanshawe College, and a MA in Communications and Technology from the University of Alberta.
Not hanging on my wall but equally as important is my love of reading, a desire to constantly be learning, TED Talks, my chocolate lab Nixon, my passion for travel and meeting new people, and my belief in Grit as a skill for success.
A few extra fun facts: I’m an introvert (although no one believes me when I say that); love to eat pickles (dill, to be specific); meditate everyday; am obsessed with roasted brussel sprouts; and always prefer to swim in the deep end.
“Becca hits the ground running and wastes no time making her mark. Each project she touches is well thought out, flawlessly executed, and delivers.”
— Colleen C, Samsung electronics
In 2012 I started BG Communications with one goal in mind: to help brands share their stories. I’ve worked in B2B, B2C, P2P and teach digital marketing at Conestoga College in Ontario, Canada.
As a college instructor and curriculum designer, I have a growing curiosity about the tools and technologies used by students in and outside of the classroom. As social media platforms continue to have a presence in the day-to-day lives of college students, educators must work to understand the tools their students are using.
I have just completed my Master's of Arts degree in Communication and Technology through the University of Alberta. My capstone research project focused on uncovering how college students in Canada are using social media. The findings presented four ways in which students use social media in an educational context. It is now a goal of mine to help educators develop stronger lessons and in-class experiences that better fit with these learnings.
Beyond implementing these findings into my own courses and instructional plans, I have set a goal to travel to South Africa to help teachers better understand social media and use these technologies in their own classrooms.