What exactly is Fractional CMO Leadership?

Fractional CMO Leadership provides part-time, executive-level marketing guidance. You get strategic oversight, growth planning, and marketing execution support without hiring a full-time CMO, making it cost-effective for growth-stage brands.

How does a marketing audit help my business?

A marketing audit evaluates your current strategies, identifies gaps, and creates a clear roadmap. It ensures your campaigns, teams, and tools are aligned with business goals, improving efficiency and driving measurable growth.

Do you work with startups and growth-stage companies?

Yes! I specialize in helping startups and growth-stage companies scale. My fractional marketing services, growth marketing strategy, and execution support are tailored to meet the unique challenges of growing businesses.

What’s the difference between fractional leadership and traditional consulting?

Fractional leadership involves ongoing executive-level involvement — not just advice. Unlike traditional consulting, a fractional CMO actively oversees strategy, execution, and team alignment to ensure marketing drives real business results.

What services are included in Fractional CMO offerings?

Services include growth marketing strategy, marketing audits, strategic marketing leadership, team alignment, marketing execution support, and guidance on business strategies to scale your brand effectively.

How quickly can I see results from a Fractional CMO engagement?

Results vary based on business size and existing systems, but clients typically see improved marketing alignment, clearer growth strategies, and measurable performance improvements within the first 60–90 days.

Fractional CMO Services & Growth Strategy Solutions

Senior marketing leadership, without the full-time hire.

I embed with your team as a fractional CMO — bringing executive-level strategy and hands-on execution guidance to growth-stage brands that need real marketing leadership, not more advice.

Find the right offering for you.

Fractional CMO Leadership

Your embedded marketing executive. I work alongside your leadership team to set direction, build the right systems, and drive measurable outcomes — without the overhead of a full-time hire.

Marketing strategy aligned to your business goals
KPIs, dashboards, and reporting frameworks
Team structure and hiring guidance
Cross-functional alignment across sales, product, and marketing

Right for you if: you need consistent senior leadership and want someone who shows up as part of the team, not a one-off consultant.

Marketing Audit + Growth Roadmap

Not sure where your marketing gaps are or how to grow faster? I audit your current operations and campaigns, then deliver a roadmap for growth and execution.

Full evaluation of your marketing function and channels
Gap analysis: where you're leaking budget or momentum
Prioritized roadmap with execution recommendations
Guidance on whether to build in-house or partner with an agency

Clarity and structure so your marketing can scale confidently.

Growth Strategy + Execution Alignment

Strategy only works when the people executing it understand it. I translate high-level goals into clear priorities for your team — and stay involved to make sure things actually move.

Strategy translated into actionable team priorities
Alignment across creative, digital, content, and performance
Budget and resource optimization
Measurement frameworks tied to real business outcomes

Right for you if: you have a team in place but strategy and execution keep falling out of sync.

Full-Service: Strategy + Agency Execution

When your team needs to scale quickly, Kindle & Slate executes the strategy I develop. Together, we offer a complete growth solution: leadership + full execution.

About Kindle & Slate: my boutique agency that handles the full execution layer — creative, digital, content, and performance — so you don't have to piece together a team of freelancers or vendors.

Fractional CMO leadership paired with full agency execution
Strategy and campaigns built and managed together
Unified reporting and accountability
Scales up or down with your needs

Right for you if: you need everything handled — from strategic direction to day-to-day execution — without managing multiple vendors.

“Becca joined us as a Fractional CMO at a critical time, helping us transition from startup mode into real growth. She conducted a full audit of our marketing and sales operations, developed a strategic roadmap, and then led the execution through her agency. Her leadership meant we had a seasoned marketing executive guiding our decisions and initiatives without the overhead of a full-time CMO. Becca’s ability to combine strategic insight with hands-on execution gave us the clarity, confidence, and results we needed to scale our business effectively.”

— Andrew C.

Frequently Asked Questions

Traditional consultants deliver advice and leave. A fractional CMO shows up as part of your leadership team — owning strategy, driving execution, and staying accountable to outcomes. It's an ongoing relationship, not a report.
Most clients see improved alignment and clearer priorities within the first 30 days. Measurable performance improvements typically follow within 60–90 days, depending on what's already in place.
No. Whether you have an existing team to lead or need to build one, I can work either way. If you need full execution support, Kindle & Slate can step in as your outsourced marketing team.
I specialize in growth-stage companies — typically startups and scale-ups that have product-market fit and are ready to invest seriously in marketing, but aren't yet at the stage of hiring a full executive team.
Start with a conversation. Most clients begin with the audit to get clarity, then move into ongoing fractional CMO engagement. If you're already clear on the gaps, we can skip straight to strategy.

Not sure where to start?

Let's talk through where your marketing is right now and what kind of support would actually move the needle. No pitch, no pressure — just a real conversation.

Let's Map Your Growth