Strategic Marketing Leadership + Execution Alignment for Growth-Stage Brands
I embed with your team as a fractional CMO, bringing senior marketing leadership and hands-on execution guidance. My goal is to align your marketing function with business objectives, define measurable growth strategies, and ensure seamless execution — either in-house or through Kindle & Slate.
Fractional CMO Leadership: Your Interim Marketing Executive
Step into leadership without hiring a full-time CMO. I work alongside your executive team to lead strategy, align marketing operations, and drive measurable outcomes.
I help you:
Define a clear marketing strategy aligned with business goals
Set and track KPIs, dashboards, and reporting frameworks
Build and optimize marketing teams for scale
Lead cross-functional alignment across sales, product, and marketing
You get executive leadership without the full-time cost.
Marketing Audit & Growth Roadmap: Clarity for Your Next Move
Not sure where your marketing gaps are or how to grow faster? I audit your current operations and campaigns, then deliver a roadmap for growth and execution.
I help you:
Evaluate your current marketing function, tech stack, and campaigns
Identify gaps, bottlenecks, and opportunities
Provide a clear, actionable growth roadmap
Recommend the right execution model (in-house vs Kindle & Slate)
Clarity and structure so your marketing can scale confidently.
Growth Strategy & Execution Alignment: Strategy Meets Action
I don’t just plan — I ensure your strategy is actionable and aligned with the teams who will execute it, including Kindle & Slate if full execution is needed.
I help you:
Translate strategy into clear priorities for marketing teams
Align creative, digital, content, and performance efforts
Optimize budgets and resources for maximum ROI
Define clear measurement frameworks for success
Strategy without execution is just an idea — I make it real.
Seamless Agency Integration: From Strategy to Execution
When your team needs to scale quickly, Kindle & Slate executes the strategy I develop. Together, we offer a complete growth solution: leadership + full execution.
I help you:
Embed Kindle & Slate as your outsourced marketing execution team
Ensure alignment between strategy and campaigns
Monitor KPIs and outcomes collaboratively
Maintain clarity and accountability across both leadership and execution
You get a unified marketing engine — leadership and execution working as one.
“Becca joined us as a Fractional CMO at a critical time, helping us transition from startup mode into real growth. She conducted a full audit of our marketing and sales operations, developed a strategic roadmap, and then led the execution through her agency. Her leadership meant we had a seasoned marketing executive guiding our decisions and initiatives without the overhead of a full-time CMO. Becca’s ability to combine strategic insight with hands-on execution gave us the clarity, confidence, and results we needed to scale our business effectively.”
— Andrew C.
