About Becca
I'm the strategic right-hand founders bring in to build a brand people remember and a funnel that turns them into customers.
Most founders don't need another specialist. They need someone who can see the whole business, tell them the truth about what's actually holding it back, and then go build the plan to fix it.
That's the role I play — sometimes as a fractional CMO, sometimes as the strategic right hand working directly alongside a founder or leadership team on whatever the business needs most that quarter. The title changes. The job doesn't: bridge the gap between vision and execution, and be the person who makes sure things actually happen.
I've spent 15+ years doing this across SaaS, eCommerce, and service businesses — building marketing engines when that's the constraint, and stepping into broader operating and strategy roles when it isn't.
My formal education includes a Master’s in Communications and Technology and the Stanford LEAD program - credentials that shaped how I think about the intersection of strategy, systems, and people, not just campaigns. Over 15+ years, I've worked with 100+ Canadian brands, moving fluidly between marketing leadership and broader strategic operating roles depending on what the business actually needed.
“Becca joined us as a Fractional CMO at a critical time, developing a strategic marketing roadmap. She was very hands-on in the execution of our paid campaigns and the impact was felt across the business. This partnership has given us a seasoned marketing executive guiding our decisions and initiatives without the overhead of a full-time CMO.”
— Andrew, CEO
Client Name Protected by NDA | Industry: Building Infrastructure Intelligence