Hey there! I’m Becca Grieb, Fractional CMO for growth-stage brands. I help founders and executives get their marketing aligned, accountable, executed, and actually driving growth — without the cost or commitment of a full-time CMO.
I help brands build out their customer journeys and identify the touch points needed to nurture their customers, increasing sales and building brand awareness along the way.
As Founder & Managing Director at Kindle & Slate, I’m passionate about merging human-centric strategy and technical digital knowledge. What does that mean? It means I understand human beings and what drives them, and I help businesses build strategies to reach those people.
I'm experienced in leading and unifying all marketing functions (demand, product, creative, content, PR, digital, channel and business development) to drive results in audience engagement, revenue generation, brand development, client retention and brand awareness.
Kindle & Slate is a boutique agency supporting clients as their out-of-home marketing team, executing full funnel performance and growth marketing campaigns. We take your customer journey and build out the appropriate touch points throughout that journey to nurture and convert your audience. Think paid advertising (search, social), email flows, conversion optimization, SEO/content, landing page optimization, A/B testing, etc.
I started my career working with large global brands and have been in the trenches helping startups grow.
I’m passionate about brand storytelling, digital marketing and business strategy.
My formal education includes a MA in Communications and Technology and the Stanford LEAD Executive Business Program.
On a personal note - I'm a bookworm, have managed a personal blog for 20 years, love to travel, am ‘mom’ to an amazing little boy, and embrace health & wellness as a regular part of my everyday life.
Ready to elevate your customer journey with data-driven marketing strategy and execution?
Meet Kindle & Slate.
We’ve had the pleasure of partnering with 150+ brands globally.
Today I consult for a variety of international brands, and am a lecturer at conferences and continuing education programs. I also manage a blog and launched a podcast in 2020. After a brief hiatus, I’m very excited to share that it will be relaunching in 2025.
I’m currently available for consulting + speaking engagements. Let’s chat!